A pioneering workshop devised by The People’s Print, ‘Born to be Wild’ ran in parallel to the blockbuster exhibition Postmodernism Style and Subversion 1979-1990 at the V&A museum 2011. The group created the first co-design swatch book, a new collaborative methodology for digital textile print, future community generations and entrepreneurship.

Emma Neuberg Launches Her Design Agency

Emma is excited to now offer Bespoke Design Services from her new design agency, Emma Neuberg Designs.

Following her recent feature as one of the “new wave of designers” in The Observer Magazine and The Guardian online, she’s delighted to offer her new design agency services specialising in bespoke pattern design for all media.

CONTACT >> Emma Neuberg Designs.


The People’s Print Vision !


The People’s Print is a pioneering design enterprise that aims to create and enable communities of people all over the world with a passion for designing and creating their own textiles.
The People’s Print specialise in promoting and publishing new making concepts for textiles combining traditional and digital technologies, open source, co-design, centralised print bureaux and participatory design. An example of their publications is co-director, Melanie Bowles’ book Digital Textile Design (co-authored by Ceri Isaac, Laurence King 2007), a tome in the digital design field for its step by step tutorials for generating high-end DIY prints for fashion.
The People’s Print co-directors, Melanie Bowles and Dr Emma Neuberg, came together in 2011 to combine their skills and expertise in traditional textiles practice, technical innovation, digital media and pedagogy. They run co-design print seminars and workshops for both private and public sector clients, the most recent being the V&A during the exhibition Postmodernism: Style and Subversion, 1970-1990. Clients are given the tools and skills for developing print designs and co-creating a design identity for a specific product or theme.
In the public sector, participants enter a project agreeing to group ownership of the co-created product at the outset. This means the incentive is there to create something that works for the group and represents it in a cohesive fashion. This is a powerful tool pioneered and honed by The People’s Print to offer significant social and cultural benefits to those who engage in the process. This is making for social good but in a cool, fun, real life kind of way! The group gains exclusive rights to the co-created designs and can forever develop their community’s design identity autonomously.
In the private sector, The People’s Print toolbox offers new methods for envisioning future products and co-design identities. In a world where participatory design is becoming increasingly important to consumers, addressing methods of co-design as an integral part of product development is key to brand survival. It’s also central to a brand’s sustainable development strategy. The People’s Print give brands an edge on the competition with their expertise in co-design processes and thereby enable customer bases to expand exponentially.
The recent V&A group of “postmodernism” participants, named the Born To Be Wild group, developed the first ever co-created, co-owned swatch book of digital fabric designs outside of a corporation. Each member of the group owns the rights to the digital files to print on demand whenever and wherever they wish. This swatch book pioneers a new methodology for digital textile print identity development, community generation, cultural and social identity and a springboard for entrepreneurship. Melanie and Emma are excited by this prospect in light of globalisation and the sense of community confusion that it can bring – remember the summer riots across Britain (2011) where global brands offered the only sense of cohesive community symbol? By harnessing new technologies and new working methods, the People’s Print pioneer ways to counter the negative effects of mass consumerism, fast fashion and globalisation.

The People’s Print is about investing in people’s innate creativity and giving them the confidence, vision and tools to create bespoke products for themselves and their communities. Melanie and Emma aim to promote their methodologies internationally to empower individuals whilst simultaneously harnessing the power of their social networks and communities. The People’s Print methodology offers a platform to stimulate emotionally durable design and maker’s autonomy while reducing the omnipotence and environmental destruction of fast fashion and fast culture.
Using playful methods of DIY, handmade and traditional techniques re-mixed with digital medium, The Peoples Print offers an exciting new toolbox for designing for and with the people: Ready to Share, Ready to Print, Ready to Wear!

The People’s Print attends the Makers Guild


The People’s Print attended The Makers Guild event at the V&A last week. The evening   explored relationships between maker culture and textiles with speakers Alexandra Deschamps and Alexandra Jarup from Curious Scarves , Elena Corchero talking about her buisnessLost Values and our close colleague Jen Ballie whose presented her Phd research which focuses on co-design and engaging the consumer to be part of the design process. The People’s Print were invited to do a guest blog post for The Makers’ Guild and give an over view of recent work and future vision The Makers Guild

The Born To Be Wild Swatchbooks Begin Their Co-Owned Lives!!

Silk print designed by Maria Genco, Born To Be Wild group, 2011.


This year sees the Born To Be Wild’s silk Swatchbooks become an unique reference point for each of the co-owning designers. They can browse through the group’s collection (both silk and extended digital versions) to find new material to work with, adjust, improvise and build upon.
The ‘postmodern’ starting point of the Born To Be Wild project is central to this exciting and unique process of reflection, reference and inspiration bound by and within the group. This is a cultural and experiential value that they will have forever that takes root in memory and psyche to inform and stimulate creativity, plans and action.
The People’s Print have seeded a creative agency in light of critical thinker, Ivan Illich‘s ‘life of action’!

Silk print designed by Pamela Schwartz, Born To Be Wild group, 2011.

Silk print designed by Alice Joubert, Born To Be Wild group, 2011.

Silk print designed by Katie Faddy, Born To Be Wild group, 2011.

Silk print designed by Melanie Bowles, Born To Be Wild group, 2011.


The Co-design Postmodernist Fashion Textiles Collection, Phase 1 COMPLETE!

The first incarnation of the Born To Be Wild/V&A Fashion Textiles Collection 2011!

The People’s Print unique co-design process progressed to the next level on Friday in our last formal session for 2011.Each member of the group signed the Born To Be Wild Multiple Copyright Agreement and agrees to the exclusive use of the entire Born To Be Wild Group’s Postmodernist Library for infinite enjoyment, inspiration, identity, imagination and application!
A new chapter opens on the burgeoning field that is social textiles!

Co-design Design Process Final Stage This Friday!!


Emma starts a process of co-creation with designs and motifs by Pamela, Julie and Melanie. The swatchbook designs become our very own ‘Dover Books Resource’!

There’s so much mileage in each member of the group’s Designs 1 and 2 and with the joint copyright agreement (that Emma shall bring to class) this resource is exclusive to us and our endless use!

Emma called her designs VintageTangoGold and VintageTangoCherry!

This Friday’s task is to keep the edge of Postmodernism but to smooth it over with a commercial (co-designed) vibe!

Co-design is a messy process to start with as you can see from some of Emma’s early attempts!


An early version of VintageTangoCherry fusing Pamela and Julie’s motifs together.


Our top tips are:

1. Look over the Born To Be Wild Extended E-book (see blog post below) taking in each members’ Designs 1 and 2.

2. Let your mind find natural pairings.

3. Sketch out mini ideas of how these might piece together in your notebook.

4. Begin the Photoshop process with Layers and opacity settings.

5. Play!

6. Home in on the design you might actually wear and take it to the next level. Squinting at it helps!

7. Make two or three flattened copies and then play with the Hue, Saturation & Light and Levels.


MemphisNapolitana, Emma’s design from last week featuring motifs by Hatice, Melanie and Emma, came out of this Photoshop frenzy:




How Will The Born To Be Wild Group Clothe Jennie?!

BORN TO BE WILD GROUP MEMBERS: please give each design (Design 1 and Design 2) a Postmodern title ready for Friday!!

I wonder what amazing Postmodernist prints I’ll be wearing next week?

‘Born to be Wild’ Swatch Book reality!

The ‘Born to be Wild’ prints arrived back! and looked truly beautiful together as a length, later cut and distributed between the group to create the first People’s Print swatch book, the power of co-design was experienced by everybody!

‘The co-design approach, designing together, circumscribes an equable space where design thinking and practice harness collectiveintelligence … A space where stakeholders and communities of interest can contribute to improving economic & socio-cultural equity,
while strengthening societies’ enterprises and institutions, and regenerating the environment.’
Alastair Faud-Luke 

Next Stop: Co-Design Game!!

This design combines Emma, Hatice and Melanie by Emma!

This design combines Emma and Geraldine by Emma!

The Born To Be Wild Swatchbook 2011, Extended Version: First Draft!!

Hello Born To Be Wild group!

It’s time to think about the order of the swatchbook pages in preparation for this Friday’s class and to give your voted-for designs postmodern titles!

This is a first draft of an extended e-version of the silk swatchbook. There is some revised writing on the last page and there is an introduction to come!

Click on this to see the full magazine effect: