This year sees the Born To Be Wild’s silk Swatchbooks become an unique reference point for each of the co-owning designers. They can browse through the group’s collection (both silk and extended digital versions) to find new material to work with, adjust, improvise and build upon.
The ‘postmodern’ starting point of the Born To Be Wild project is central to this exciting and unique process of reflection, reference and inspiration bound by and within the group. This is a cultural and experiential value that they will have forever that takes root in memory and psyche to inform and stimulate creativity, plans and action.
The People’s Print have seeded a creative agency in light of critical thinker, Ivan Illich‘s ‘life of action’!